September 29 2018 11:00:00 GMT-0500 to the fest

The Fest

Head to Lakeshore State Park in downtown Milwaukee on September 30, 2017 to enjoy a day of free, family fun (and make a huge difference while doing it!). The festivities continue all day with games and crafts for kids, a scavenger hunt, an Adventure Rock climbing wall, prairie tours, a live performance from Kohl's Wild Theater, educational booths, delicious local food trucks, and so much more.

Sturgeon Fest celebrates Riveredge’s 25 year partnership with the Wisconsin DNR to bring back Lake Sturgeon, a critically important species both environmentally and culturally, to the Milwaukee River, where they haven’t been seen in over 100 years.

About the Sturgeon

Fun for the whole family!

Looking for family fun outdoors this fall? Look no further. Sturgeon Fest is fun for the whole family with activities for kids and adults alike.

Schedule of events

Adventure Rock Climbing Wall

Climb to the top as your sturgeon swims to the bottom! Summit the special Adventure Rock climbing wall FREE with a sturgeon sponsorship. Thrills and fun await!


Return the sturgeon

When you sponsor a sturgeon, not only do you get to hand-release it into Lake Michigan, but you also get to be an integral part of bringing back this prehistoric fish to our waters! Cool and cool-er!


Kids Activities and Crafts

Nothing fishy going on here- there'll be lots of sturgeon themed activities for kids of all ages at Sturgeon Fest! Who knew something millions of years old could inspire so much fun?


Prairie Tours

Did you know Wisconsin has a state park in downtown Milwaukee? Join Tom Kroeger of Lakeshore State Park as he shows you the beautiful prairies and nature in the heart of the city.


Local Food Trucks

Fuel up for a day of fun. Some great local food trucks will be on hand to offer scrumptious eats. Offerings this year include: Taqueria La Guacamaya, Timber's BBQ, and Cousins Subs.


Awesome Partners

Inspired by the sturgeon project? Meet over 15 of our favorite local environmental organizations who will share their work, provide hands-on activities and education, and show you how you can get more involved!


Scavenger Hunt

There's a lot going on at Sturgeon Fest! Use our scavenger hunt to explore the festival grounds and claim your prize once you've found everything on the list!


Plan your visit!

11 am – 3 pm

Join us September 30th, 2017 for the biggest and best year of Sturgeon Fest yet! In addition to adding new activities, we’re re-organizing the layout of the Fest to keep the fun as compact as possible and to minimize the distance you need to walk. If you’ve joined us for Sturgeon Fest in years past (thank you!) the sturgeon release will still take place at the docks of Lakeshore State Park, while other activities will be located at Urban Park (the great park right across the walking bridge from Lakeshore and right next to Summerfest’s North Gate).

We’ll have FREE parking, as usual, this year. Even better? This year’s parking lot will be even easier to find and within a short walking distance of the Fest (no shuttle required!).

Please click here for a complete PDF guide with map of the Fest and directions to the free parking lot!


Hand release a sturgeon

Support the sturgeon and hand release one of these amazing relics of the dinosaur age at this year's event. 2017 sponsorship is now open at the button below. Thank you for helping bring back this incredible species!

Sponsor a Sturgeon

Thank you to our sponsors

We and the sturgeon are eternally grateful to these fine organizations and companies for donating their time and money to make this initiative possible.